February 15, 2011
Design Insight: Issue 3 "Deano"
Deano. Plain and simple represents addiction.
The basis of the design possesses influence from perhaps the era of surrealism, but I feel its meaning is plain and simple. Although being represented is an abnormal dosage of hectic pills transitioning into drops of water. It is not in a sense directed towards drug addiction, it represents any addiction. Alcohol. Cigarettes. Drugs. Food. Sex. Energy Drinks. Coffee. Whatever you can think of.
The name itself derived from friends talking about a guy, who I still don't know whether or not is a real person or just a mythological figure, who is always doing hectic pingers, booze, mass amounts of cocaine every night, and totally living a fucked up lifestyle.
In a sense I believe addiction is always a psychological thing, over use of certain products your body will start to immune such desires into your system, and create a craving monitor that throughout bug you to get another fix. It becomes like water. Something our body needs to have to survive, although it really isn't healthy.
Want this shirt for free? email us at admin@enjoyyourselfclothing.com to find out how.
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